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Wappalyzer

Find out what websites are built with.

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Overview

Wappalyzer is a utility that uncovers the technologies used on websites. It detects content management systems, ecommerce platforms, web frameworks, server software, analytics tools, and much more. For product marketers, it's a way to understand the tech stack of competitors, which can inform product positioning, integration strategy, and sales targeting.

✨ Key Features

  • Technology Profiling
  • Website and Company Data
  • Lead List Building
  • Market Research
  • Browser Extension
  • API Access

🎯 Key Differentiators

  • Real-time lookups via browser extension
  • Simple and easy-to-use interface
  • Focus on providing technology data for sales and marketing workflows

Unique Value: Instantly reveals the technology stack of any website, providing valuable intelligence for competitive analysis, sales prospecting, and market research.

🎯 Use Cases (4)

Identifying the tech stack of a competitor Building lead lists based on technologies used (e.g., companies using HubSpot) Analyzing technology adoption trends in a market Identifying integration opportunities

✅ Best For

  • Sales Intelligence
  • Market Research
  • Lead Generation

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • SEO/PPC analysis
  • Content performance tracking

🏆 Alternatives

BuiltWith HG Insights

Wappalyzer is often seen as more user-friendly and accessible for on-the-fly lookups via its browser extension compared to more report-heavy alternatives.

💻 Platforms

Web API Browser Extension

🔌 Integrations

HubSpot Pipedrive Salesforce Zapier API

🛟 Support Options

  • ✓ Email Support
  • ✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ GDPR

💰 Pricing

Contact for pricing
Free Tier Available

Free tier: Browser extension is free for individual lookups.

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