Tray.io

The AI-powered automation platform.

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Overview

The Tray Platform is a low-code, AI-powered automation platform that can be used to build complex workflows and integrate entire tech stacks. While it's a powerful tool for internal enterprise automation, Tray also offers 'Tray Embedded,' a solution specifically for SaaS companies to build, manage, and deliver customer-facing integrations. Its visual workflow builder and extensive connector library make it a versatile choice for a wide range of integration challenges.

✨ Key Features

  • General-purpose iPaaS and Embedded iPaaS
  • AI-powered, low-code workflow builder
  • 600+ pre-built connectors
  • Enterprise-grade security and governance
  • Scalable, serverless architecture
  • Tray Embedded for customer-facing integrations

🎯 Key Differentiators

  • Modern, API-first architecture.
  • Highly flexible and powerful low-code workflow builder.
  • Strong offering for both internal automation (iPaaS) and external, customer-facing integrations (Embedded iPaaS).

Unique Value: Automate any business process and build enterprise-class integrations at scale with a flexible, AI-powered, low-code platform.

🎯 Use Cases (4)

Automating complex, multi-step business processes (e.g., lead-to-cash). Building robust, scalable internal integrations between key business systems. SaaS companies offering a marketplace of native integrations to their customers (via Tray Embedded). Data synchronization and ETL tasks.

✅ Best For

  • An enterprise automating its employee onboarding process across HR, IT, and finance systems.
  • A SaaS company using Tray Embedded to offer a configurable Salesforce integration.

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Very simple data aggregation tasks where a Unified API would be faster to implement.
  • Startups with very limited budgets.

🏆 Alternatives

Workato MuleSoft Boomi Paragon (for Embedded)

Tray.io is often seen as more modern and developer-friendly than legacy iPaaS players like Boomi or MuleSoft. Its embedded product is a direct competitor to platforms like Paragon and Prismatic, offering the power of its full iPaaS platform in an embeddable package.

💻 Platforms

Web API

🔌 Integrations

Salesforce Marketo NetSuite ServiceNow Slack AWS Services

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Phone Support
  • ✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ SOC 2 ✓ HIPAA ✓ BAA Available ✓ GDPR ✓ ISO 27001 ✓ SSO ✓ SOC 2 Type II ✓ HIPAA ✓ GDPR ✓ ISO 27001

💰 Pricing

Contact for pricing

✓ 14-day free trial

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