ReferenceEdge
Customer Advocacy Technology
Overview
ReferenceEdge by Point of Reference is a customer reference management application built entirely on the Salesforce platform. It helps businesses centralize customer advocate information, manage reference requests, and track advocacy activities. Being Salesforce-native allows for deep integration with sales processes and data.
✨ Key Features
- 100% Salesforce Native
- Centralized advocate database
- Automated reference request and fulfillment
- Advocate recruitment and nomination workflows
- Content library for case studies and videos
- Reporting and dashboards on program performance
- AI-powered advocate search
🎯 Key Differentiators
- 100% Salesforce-native architecture
- Deep integration with sales workflows and opportunity data
- Focus on B2B enterprise reference management
Unique Value: The most integrated way for Salesforce-centric companies to manage and scale their customer reference and advocacy programs.
🎯 Use Cases (4)
✅ Best For
- Fulfilling sales reference requests directly from the Salesforce opportunity
- Building a searchable database of customer advocates within Salesforce
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies not using Salesforce as their CRM
- Simple testimonial collection for a public website
🏆 Alternatives
Unlike standalone platforms, its native Salesforce design means no data syncing issues and a familiar user experience for sales teams, leading to higher adoption.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All paid plans tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
🔄 Similar Tools in Customer Evidence
UserEvidence
A customer voice platform that automates social proof for GTM teams....
Testimonial.to
A tool for collecting and displaying text and video testimonials....
Vocalvideo
A platform for collecting, editing, and sharing video testimonials....
Gong
A revenue intelligence platform that captures and analyzes customer interactions....
Senja.io
A tool to collect, manage, and showcase customer testimonials....
Boast.io
A platform for collecting video testimonials, online reviews, and customer feedback....