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Reactive Reality

The Leading Virtual Try-On Platform for Fashion

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Overview

Reactive Reality's PICTOFiT platform is an advanced virtual try-on solution for fashion e-commerce. It allows shoppers to create a personalized avatar (mannequin) based on their body measurements. They can then mix and match items from a retailer's catalog and see how the clothes fit and look on their specific body shape. The technology aims to solve the biggest problem in online fashion retail: fit uncertainty.

✨ Key Features

  • Personalized Avatar Creation
  • Virtual Apparel Try-On
  • AI-powered Size Recommendations
  • Mix-and-Match Outfit Building
  • 3D Garment Digitization
  • Virtual Fitting Room

🎯 Key Differentiators

  • Focus on realistic garment draping and fit on personalized avatars
  • Ability to mix and match different clothing items in an outfit
  • Proprietary technology for creating photorealistic avatars

Unique Value: Provides a realistic virtual fitting room experience that allows shoppers to see how clothes will actually fit their body, reducing returns and increasing conversion.

🎯 Use Cases (4)

Virtual try-on for clothing on e-commerce sites Personalized size and fit guidance Online styling and outfit creation Reducing returns due to poor fit

✅ Best For

  • Apparel retail (dresses, tops, pants)
  • Fashion brands and department stores

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Accessories, shoes, or makeup try-on
  • Hard goods like furniture

🏆 Alternatives

Metail 3DLook Virtusize

Focuses on accurate fit simulation on a personalized avatar, whereas many alternatives are AR overlays that show how a garment looks but not how it fits.

💻 Platforms

Web iOS Android

🔌 Integrations

Custom API/SDK integration

🛟 Support Options

  • ✓ Email Support
  • ✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ GDPR

💰 Pricing

Contact for pricing

📊 Market Info

Customers: 10-50

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