Omnata
The Composable CDP Integration Platform.
Overview
Omnata provides a unique approach to Reverse ETL by facilitating a direct connection between the data warehouse (like Snowflake) and the target SaaS application (like Salesforce). It does not store or process the data itself; instead, it orchestrates the data flow directly, which can enhance security and reduce latency. This 'no-middle-tier' architecture is a key differentiator, appealing to enterprises with strict data governance and security requirements. It is often used to build composable CDPs on top of the data warehouse.
✨ Key Features
- Reverse ETL
- No-middle-tier architecture
- Direct warehouse-to-app integration
- Native app experience in Salesforce and Snowflake
- Data Federation / Live Query
🎯 Key Differentiators
- No-middle-tier architecture means data is not stored or processed by Omnata, enhancing security.
- Live query capability to surface warehouse data in apps without moving it.
- Native app experience within platforms like Salesforce.
Unique Value: Enables enterprises to activate their data with maximum security and governance by orchestrating direct data flows between their warehouse and business applications, without data ever landing in a third-party integration platform.
🎯 Use Cases (4)
✅ Best For
- Using the Omnata Salesforce App to display live data from Snowflake directly on a contact record.
- Pushing customer segments from Databricks to Salesforce Marketing Cloud.
- Creating a real-time, 360-degree customer view within Salesforce powered by live warehouse data.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies that require complex, in-flight data transformations between the warehouse and the destination.
🏆 Alternatives
Unlike other Reverse ETL tools, Omnata never processes or stores customer data, which is a significant advantage for security-conscious organizations. It also offers a unique live query feature that competitors typically do not.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Varies by plan tier)
🔒 Compliance & Security
💰 Pricing
✓ 30-day free trial
Free tier: N/A
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