Matomo
The Google Analytics alternative that protects your data.
Overview
Matomo (formerly Piwik) is a privacy-focused web analytics platform that can be self-hosted on your own servers or used via their cloud service. It provides detailed reports on website traffic, user behavior, and conversions while ensuring 100% data ownership and compliance with privacy laws like GDPR.
✨ Key Features
- 100% data ownership
- Self-hostable (On-Premise)
- No data sampling
- Heatmaps and Session Recordings
- Funnel analysis
- GDPR compliant by design
🎯 Key Differentiators
- Open source and self-hostable
- Strong focus on data privacy and ownership
- No data sampling, providing 100% accurate data
Unique Value: Provides a powerful web analytics solution without compromising on user privacy or data ownership.
🎯 Use Cases (4)
✅ Best For
- GDPR-compliant website traffic analysis
- E-commerce tracking with full data ownership
- Tracking user behavior on internal company websites
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Deep, event-based product analytics for mobile apps (better with Mixpanel)
- Companies without the technical resources for self-hosting (if choosing On-Premise)
🏆 Alternatives
Offers a more comprehensive feature set (heatmaps, session replay) than other privacy-focused alternatives like Plausible or Fathom, and gives full data control compared to Google Analytics.
💻 Platforms
✅ Offline Mode Available
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Dedicated Support (Cloud Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 21-day free trial
Free tier: On-Premise version is free to download and use (requires own server).
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