Leanplum
The platform for mobile engagement.
Overview
Leanplum, now part of CleverTap, is a mobile marketing platform that enables brands to create personalized and engaging experiences for their app users. It offers a suite of tools for messaging, A/B testing, and campaign optimization. Leanplum is designed for mobile-first companies that want to drive user engagement, retention, and revenue.
✨ Key Features
- Mobile A/B Testing
- Push Notifications
- In-App Messaging
- Email Marketing
- Lifecycle Campaigns
- Visual UI Editor
🎯 Key Differentiators
- Strong A/B testing and optimization capabilities.
- Visual UI editor for creating in-app experiences.
- Focus on mobile-first engagement.
Unique Value: Provides a complete mobile engagement solution that helps marketers test everything and personalize every experience to drive results.
🎯 Use Cases (5)
✅ Best For
- Increasing user retention with automated lifecycle campaigns.
- Optimizing push notification copy and timing through A/B testing.
- Guiding users through onboarding with a sequence of in-app messages.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Web-only businesses.
- Companies needing a simple, single-channel messaging tool.
🏆 Alternatives
Historically known for its powerful A/B testing capabilities, it now benefits from being part of the broader CleverTap platform, combining its strengths with CleverTap's analytics depth.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Dedicated Support (Varies by plan tier)
🔒 Compliance & Security
💰 Pricing
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