Indicative
The only Customer Journey Analytics platform for the modern data stack.
Overview
Indicative is a customer journey analytics platform that is now part of mParticle. It is designed for the modern data stack, connecting directly to your data warehouse to provide a complete and unified view of the customer journey. It helps businesses understand complex user behavior and make data-driven decisions.
✨ Key Features
- Customer Journey Analysis
- Funnel Analysis
- Cohort Analysis
- Multipath Funnels
- User Segmentation
- Direct Data Warehouse Connection
🎯 Key Differentiators
- Connects directly to your data warehouse
- Focus on customer journey analytics
Unique Value: Provides a complete and unified view of the customer journey by connecting directly to your data warehouse.
🎯 Use Cases (4)
✅ Best For
- Using multipath funnels to understand all the different paths that users take to convert
- Connecting directly to a data warehouse to get a complete and unified view of the customer
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies that do not have a data warehouse
- Teams that need a simple, out-of-the-box analytics solution
🏆 Alternatives
Offers a more flexible and scalable solution than tools that require you to send your data to their servers.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 30-day free trial
Free tier: Up to 25M events/month
🔄 Similar Tools in Drop-Off Analysis
Mixpanel
An event-based analytics platform for web and mobile, focusing on user behavior....
Amplitude
A product analytics platform that helps teams understand user behavior and build better products....
Heap
A product analytics platform that automatically captures all user data....
FullStory
A Digital Experience Intelligence (DXI) platform that combines quantitative and qualitative data....
Hotjar
A product experience insights platform that provides qualitative and quantitative data....
Pendo
A product experience platform that combines product analytics, user feedback, and in-app guidance....