HockeyStack
The B2B Analytics & Attribution Platform.
Overview
HockeyStack is an end-to-end analytics platform for B2B companies. It connects data from a company's website, CRM, marketing automation, and advertising platforms without requiring any code. This unified data allows users to build dashboards and reports that track the entire customer journey, from the first ad impression to revenue. In an ABM context, it provides critical analytics by showing exactly how marketing activities are influencing target accounts, which channels are most effective, and the true ROI of ABM campaigns.
✨ Key Features
- Codeless Data Integration
- End-to-end Customer Journey Analytics
- Multi-touch Attribution Modeling
- Account-based Analytics
- Marketing and Sales Dashboards
- Funnel and Cohort Analysis
🎯 Key Differentiators
- Codeless setup and ease of use
- Unifies a wide range of data sources automatically
- Focus on the complete end-to-end B2B journey
Unique Value: Get a complete, unified view of your entire B2B customer journey and accurately measure the impact of every marketing touchpoint on revenue, with no code required.
🎯 Use Cases (5)
✅ Best For
- B2B marketing attribution
- Customer journey analytics for SaaS companies
- Unified reporting for revenue teams
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies looking for a platform to execute campaigns (e.g., advertising, email)
- Teams that only need basic website analytics
🏆 Alternatives
Offers a simpler, codeless implementation and a more intuitive user experience compared to more complex, enterprise-focused attribution platforms.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: N/A
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