Evergage (Salesforce Marketing Cloud Personalization)
Real-Time Personalization and Customer Data Platform
Overview
Evergage, now known as Salesforce Marketing Cloud Personalization, is a real-time personalization and customer data platform (CDP). It enables businesses to collect, analyze, and act on customer data in real time to deliver personalized experiences across websites, mobile apps, email, and more.
✨ Key Features
- Real-time personalization
- Customer data platform (CDP)
- A/B and multivariate testing
- AI-driven product recommendations
- Behavioral tracking
- Cross-channel personalization
🎯 Key Differentiators
- Deep integration with the Salesforce ecosystem
- Real-time personalization capabilities
Unique Value: Enables businesses to deliver truly 1-to-1 personalization in real time across all channels by leveraging the power of the Salesforce platform.
🎯 Use Cases (4)
✅ Best For
- Increasing conversions with real-time, personalized offers
- Improving customer loyalty with a consistent, personalized experience across all channels
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies not using the Salesforce ecosystem
🏆 Alternatives
Offers seamless integration with Salesforce CRM and other clouds, providing a more complete customer picture than standalone personalization tools.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (All tiers tier)
🔒 Compliance & Security
💰 Pricing
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