Drift
The Revenue Acceleration Platform
Overview
Drift is a platform focused on conversational marketing and sales that helps businesses engage with potential customers in real-time. It uses AI-powered chatbots and live chat to identify the best leads on a website, engage them in conversation, and connect them with the right sales representatives. The goal is to shorten the sales cycle and create a better buying experience.
✨ Key Features
- Live Chat
- AI-powered Chatbots
- Lead Routing and Qualification
- Meeting Scheduling
- Account-Based Marketing (ABM) features
- Visitor Intelligence
🎯 Key Differentiators
- Strong focus on B2B sales and revenue acceleration
- Advanced lead qualification and routing capabilities
- Deep integration with sales and marketing automation platforms
Unique Value: Drift transforms your website into a lead generation machine by engaging the right visitors with AI-powered conversations that qualify buyers and book sales meetings 24/7.
🎯 Use Cases (4)
✅ Best For
- Engaging high-intent visitors on a website with a proactive chatbot to book a sales demo.
- Identifying visitors from target accounts and instantly connecting them with their dedicated account manager.
- Replacing static lead capture forms with interactive chat conversations.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies whose primary need is post-sales customer support.
- Businesses looking for a low-cost, simple live chat tool.
🏆 Alternatives
While Intercom is more of a full-lifecycle platform, Drift is hyper-focused on the top of the funnel—turning anonymous website traffic into qualified sales pipeline. Its features are specifically designed to accelerate B2B sales cycles.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Advanced & Enterprise tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
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