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Blinkfire Analytics

The leading sponsorship intelligence & marketing analytics platform.

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Overview

Blinkfire Analytics uses artificial intelligence, machine learning, and computer vision to measure the media value and impact of sponsorships. It helps rights holders, brands, and agencies to better engage fans and sponsors by providing detailed analytics on brand exposure across various platforms.

✨ Key Features

  • AI-powered Brand Detection (Logos, Text)
  • Sponsorship Value Measurement (Media Value, Engagement)
  • Social Media & Digital Content Tracking
  • Broadcast & TV Exposure Monitoring
  • Competitive Intelligence & Benchmarking
  • Real-time Reporting & Dashboards

🎯 Key Differentiators

  • Proprietary computer vision technology for accurate brand detection.
  • Real-time data processing and reporting.
  • Comprehensive tracking across social, digital, and broadcast.

Unique Value: Provides accurate, real-time, and comprehensive measurement of sponsorship value, enabling data-driven decisions for rights holders and brands.

🎯 Use Cases (4)

Calculating the ROI of a jersey sponsorship Tracking the exposure of a stadium naming rights partner Benchmarking sponsorship performance against competitors Identifying the most valuable content for sponsors

✅ Best For

  • Used by professional sports leagues and teams globally to accurately value and report on their sponsorship assets to brand partners.

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Organizations without significant sponsorship assets to track.

🏆 Alternatives

Nielsen Hookit GumGum Sports

Offers more advanced, AI-powered detection and a more holistic view of sponsorship value across platforms compared to manual tracking or social-only listening tools.

💻 Platforms

Web API

🔌 Integrations

Facebook Instagram Twitter YouTube TikTok

🛟 Support Options

  • ✓ Email Support
  • ✓ Phone Support
  • ✓ Dedicated Support (All tier)

🔒 Compliance & Security

✓ GDPR ✓ SSO

💰 Pricing

Contact for pricing

Free tier: N/A

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