Aura

The AI-Powered Repricing Platform.

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Overview

Aura is a dynamic repricing platform that uses artificial intelligence to help e-commerce sellers optimize their pricing strategies. It is designed to help sellers win the Buy Box on marketplaces like Walmart and Amazon by automatically adjusting prices based on market conditions and competitor behavior, while also allowing for the protection of profit margins.

✨ Key Features

  • AI-driven repricing strategies
  • Rule-based and algorithmic pricing models
  • Dynamic min/max price guardrails
  • Real-time repricing
  • Support for both Walmart and Amazon
  • Analytics and reporting

🎯 Key Differentiators

  • AI-powered repricing engine
  • User-friendly interface
  • Strong customer support

Unique Value: Uses AI to provide a smart and automated way for Walmart sellers to win the Buy Box and optimize their pricing for maximum profitability.

🎯 Use Cases (4)

Automating pricing to win the Buy Box on Walmart Maintaining competitive pricing without constant manual adjustments Maximizing sales and profit margins Managing pricing across both Walmart and Amazon

✅ Best For

  • Increasing Buy Box ownership and sales velocity on Walmart
  • Saving significant time on manual repricing tasks

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Sellers who have a fixed pricing strategy and do not want to reprice their products

🏆 Alternatives

Repricer.com Flashpricer SellerActive

Offers a more advanced, AI-driven approach to repricing compared to simpler, purely rules-based repricers.

💻 Platforms

Web

🔌 Integrations

Walmart Amazon

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Phone Support
  • ✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ GDPR

💰 Pricing

$47.00/mo

✓ 14-day free trial

Free tier: NA

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