8th Wall (by Niantic)
The Developer Platform for WebAR
Overview
8th Wall, acquired by Niantic, is a world-leading developer platform for building and deploying WebAR experiences. It is not an out-of-the-box retail solution, but rather the underlying technology that powers many retail AR experiences. It provides developers with the tools, including its proprietary SLAM (Simultaneous Localization and Mapping) engine, to create sophisticated, app-less AR content that works directly in the browser across iOS and Android devices.
✨ Key Features
- World-leading SLAM for WebAR
- Image Target and Face Effects tracking
- Cloud-based editor and hosting
- Integrations with major 3D frameworks (A-Frame, three.js, Babylon.js)
- Lightship VPS for Web
🎯 Key Differentiators
- Best-in-class SLAM tracking for WebAR
- Cross-platform compatibility without needing an app
- Comprehensive toolset for professional AR developers
Unique Value: Empowers developers to build and deploy sophisticated AR experiences that reach the widest possible audience through the web, removing the friction of app downloads.
🎯 Use Cases (4)
✅ Best For
- AR marketing campaigns for major brands (e.g., Nike, Porsche, Netflix)
- Web-based virtual try-on for eyewear and accessories
- AR portals and gamified experiences
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Non-developers or businesses looking for a no-code solution
- Companies needing a full 3D asset management system
🏆 Alternatives
Provides superior tracking and features for web-based AR compared to open-source alternatives, and broader reach than native AR frameworks like ARKit and ARCore.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
📊 Market Info
Customers: 1000+
Total Funding: $10.4M
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