📋 PLG Platforms

Groundswell

The platform for modern GTM.

Groundswell is a RevOps platform that helps B2B companies automate workflows and manage data across their GTM stack.

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CommandBar

The AI user assistant for your product.

An AI-powered search and command widget that helps users find what they need in your app.

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Correlated

The Revenue Expansion Platform for Sales.

A platform that uses AI to analyze customer data and identify the best accounts for conversion, expansion, or at risk of churn.

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Pocus

The Product-Led Sales Platform for Modern GTM Teams.

A platform that helps go-to-market teams at product-led companies turn product data into revenue.

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Amplitude

The Digital Analytics Platform

A product analytics platform that helps teams understand user behavior and build better products.

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Lou

The self-serve success platform.

A platform for building announcements, product tours, and getting user feedback.

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Correlated

The Revenue Expansion Platform for Sales.

Correlated uses AI to analyze customer data and identify which accounts have the highest propensity to buy, expand, or churn.

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Pocus

The AI Sales Intelligence Platform for GTM teams.

An AI-powered platform that analyzes customer data to identify the best product-qualified leads (PQLs) for sales teams to focus on.

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Calixa

The Product-Led Sales Platform for B2B SaaS.

A platform that helps sales teams at product-led companies understand and act on product usage data.

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Mixpanel

Product Analytics for Mobile, Web, & More

Mixpanel is a powerful product analytics tool that provides deep insights into user behavior and engagement.

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Inflection.io

The B2B Marketing Automation Platform for Product-Led Growth.

Inflection is a marketing automation platform built specifically for product-led companies, connecting product activity to marketing campaigns.

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Stonly

Turn your support and operations from a cost center to a growth engine.

An interactive guidance platform for creating self-serve help content and product tours.

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Userflow

Build Better Product Experiences.

A no-code platform for building in-app onboarding, feature announcements, and surveys.

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Correlated

The Product Led Revenue Platform

A platform that helps B2B SaaS companies identify and act on their best product-qualified leads (PQLs).

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Pendo

Software that makes your software better.

A product experience platform that provides user analytics, in-app guidance, and feedback collection.

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Userled

The GTM platform for product-led companies.

Userled helps PLG companies convert more users by connecting product data to sales and marketing channels.

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Userflow

Build in-app tours, checklists and surveys in minutes.

A no-code platform for building user onboarding and in-app surveys.

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LaunchDarkly

The feature management platform.

A feature management platform that helps software teams control their releases and ship features faster.

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Fullstory

The leading Digital Experience Intelligence (DXI) platform.

Combines session replay, heatmaps, and product analytics to provide a complete view of the user experience.

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Heap

The Digital Insights Platform.

A product analytics platform that automatically captures all user interactions.

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Warmly

Generate more pipeline, faster.

Warmly is an AI-powered platform that helps B2B companies identify and engage anonymous website visitors and target accounts.

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FullStory

The leader in Digital Experience Intelligence.

Combines session replay, product analytics, and error tracking to reveal user experience issues.

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Sprig

The AI-powered product research platform.

A product research platform that helps you capture in-context user insights to build better products.

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Appcues

Turn behavior into growth moments.

A no-code platform for building in-app onboarding tours, announcements, and surveys to improve product adoption.

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Breadcrumbs

Reveal your best revenue opportunities. Today.

Breadcrumbs is a co-dynamic lead scoring platform that helps you find your best leads and customers.

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Endgame

The Product-Led Sales Platform.

A platform that helps go-to-market teams at product-led companies turn product usage into revenue.

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Userpilot

Drive Product Growth with User Insights, Engagement, and Feedback.

A product growth platform that helps SaaS teams increase user adoption and retention through personalized in-app experiences.

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Appcues

The Product-Led Growth Platform.

Helps teams build and measure in-app user onboarding and adoption.

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Calixa

The easiest way to do Product-Led Sales.

Calixa connects to all your customer data to give GTM teams the product insights they need to find, close, and grow accounts.

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Appcues

The Product-Led Growth Platform.

A platform for building in-app experiences to onboard users, announce features, and drive adoption.

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LogRocket

The complete view of the user experience.

Combines session replay with performance monitoring and product analytics.

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Whatfix

The #1 Digital Adoption Platform.

A digital adoption platform that provides in-app guidance, training, and support for web, desktop, and mobile applications.

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Endgame

The Product-Led Sales platform for the modern GTM.

Endgame helps GTM teams at product-led companies focus on the right accounts at the right time to accelerate revenue growth.

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Userpilot

The Product Growth Platform for SaaS teams.

A no-code tool for increasing user adoption through personalized in-app experiences.

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Userpilot

Product Growth Platform for SaaS companies.

A product growth platform that helps SaaS companies increase user adoption and retention.

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Amplitude

The Digital Analytics Platform.

A product analytics platform that helps teams understand user behavior, ship the right features, and drive business outcomes.

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Toplyne

Headless Sales AI for PLG.

NOTE: Toplyne announced it was shutting down operations in October 2024. It was a platform that identified high-intent users for sales teams.

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Whatfix

The #1 Digital Adoption Platform.

An enterprise-grade Digital Adoption Platform (DAP) for employee and customer onboarding.

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Segment

The Customer Data Platform (CDP).

A customer data platform that helps you collect, clean, and control your customer data.

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Intercom

The AI-first Customer Service Platform.

A customer communications platform that helps businesses build better relationships with their customers through messaging and automation.

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Bento

The platform for building better onboarding.

Bento helps companies improve user activation and adoption with personalized, in-app onboarding experiences.

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UserGuiding

The #1 User Onboarding Platform.

A no-code user onboarding platform to create interactive product tours and guides.

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LogRocket

The complete view of the user experience.

A frontend monitoring and product analytics platform that combines session replay, error tracking, and performance monitoring.

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Pendo

The all-in-one platform for product experience.

Helps software companies develop products that resonate with customers by providing analytics, in-app guidance, and feedback tools.

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Userflow

Fast, No-Code User Onboarding Software.

A no-code platform for building in-app tours, checklists, and surveys to onboard and engage users.

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Calixa

The Actionable Platform for GTM Teams.

A platform that gives GTM teams a 360-degree customer view and the ability to take action on product usage data directly from one place.

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Pocus

The Product-Led Sales Platform.

A platform that helps GTM teams operationalize their product usage data to identify, prioritize, and take action on the best revenue opportunities.

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Pocus

The Product-Led Sales Platform for modern GTM teams.

Pocus is a platform that helps sales teams identify, prioritize, and act on their best product-qualified leads (PQLs).

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HeadsUp

The Product-Led Sales platform that helps you grow revenue.

HeadsUp analyzes user behavior to help B2B SaaS companies identify and convert their most promising leads.

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June.so

Product analytics for B2B SaaS.

NOTE: June.so was acquired by Amplitude and shut down in August 2025. It was a product analytics tool focused on B2B SaaS.

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Endgame

The Product-Led Sales Platform for the Modern GTM.

A platform that helps sales teams at PLG companies identify, prioritize, and understand their best product-qualified accounts.

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Factors.ai

The B2B marketing analytics and attribution platform.

Factors.ai helps B2B marketers connect all their data to measure ROI, understand customer journeys, and identify high-intent accounts.

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Correlated

The Revenue Expansion Platform for Sales.

A Product-Led Sales platform that uses AI to identify which customers are most likely to buy, expand, or churn based on product usage data.

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Catalyst

The Customer Growth Platform.

Catalyst helps Customer Success teams centralize data, understand customer health, and drive growth.

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Smartlook

Understand the 'why' behind every user action.

A qualitative analytics solution for websites and mobile apps with session recordings and heatmaps.

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PostHog

The open source product analytics platform.

An open-source product analytics platform that provides a suite of tools for understanding user behavior.

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MadKudu

AI that Supercharges Your Sellers.

MadKudu is a predictive lead scoring and account intelligence platform for B2B marketing and sales teams.

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Appcues

The Product-Led Growth Platform.

Helps teams build and analyze in-app experiences like onboarding tours, surveys, and announcements without writing any code.

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Userpilot

The Product Growth Platform.

A no-code platform for SaaS teams to increase user adoption through personalized onboarding experiences, in-app messaging, and user feedback.

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PostHog

The open source product analytics platform.

PostHog is an all-in-one, open-source platform for product analytics, session replay, feature flags, and A/B testing.

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WalkMe

The Leader in Digital Adoption.

An enterprise-grade Digital Adoption Platform (DAP) that simplifies user experiences across any software, website, or app.

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Mixpanel

Powerful, self-serve product analytics to help you convert, engage, and retain more users.

An event-based analytics platform that allows you to track user interactions on web and mobile to understand user behavior.

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Mixpanel

Product analytics for understanding user behavior.

A powerful, self-serve product analytics solution for web, mobile, and other digital products.

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Amplitude

The Digital Analytics Platform.

A product intelligence platform that helps teams understand user behavior, ship the right features, and drive business outcomes.

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Mixpanel

The Self-Serve Product Analytics Platform.

An event-based analytics platform that allows teams to understand user behavior, measure KPIs, and build better products.

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Pendo

The All-in-One Product Experience Platform.

Provides product analytics, in-app guidance, and user feedback tools to help companies build better products.

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Mixpanel

Product analytics for building winning products.

Powerful, self-serve product analytics to help you convert, engage, and retain more users.

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Amplitude

The Digital Analytics Platform.

A leading product analytics platform that helps teams understand user behavior.

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Pendo

The All-in-One Product Experience Platform.

Provides product analytics, in-app guidance, and user feedback tools.

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WalkMe

Realize the full potential of your digital assets.

A leading enterprise Digital Adoption Platform to maximize and accelerate the impact of digital transformation.

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Intercom

The Customer Service Platform for scaling businesses.

A platform for customer communications, including live chat, bots, and product tours.

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Chameleon

The User Onboarding & Adoption Platform for modern SaaS.

Build, manage, and optimize user onboarding and feature adoption with a powerful, flexible platform.

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Chargebee

The Subscription Management Platform for Growth.

A subscription billing and revenue management platform that helps businesses manage subscriptions, billing, and recurring payments.

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Stripe

Financial infrastructure for the internet.

A suite of payment APIs that powers commerce for online businesses of all sizes.

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Intercom

The AI Customer Service Platform.

A customer communications platform that helps businesses build better customer relationships through conversational, messenger-based experiences.

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FullStory

The Digital Experience Intelligence Platform.

Combines session replay, product analytics, and error tracking to help companies understand and improve their digital experience.

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Amplitude

The Digital Analytics Platform.

A product analytics platform that helps teams understand user behavior and build better products.

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Pendo

The all-in-one product experience platform.

A product experience platform that provides user analytics, in-app guidance, and feedback tools.

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FullStory

The Digital Experience Intelligence Platform.

A digital experience intelligence platform that provides session replay, product analytics, and error tracking.

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Heap

Illuminate the full user journey.

Automatically captures all user interactions to provide a complete dataset for analysis.

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Heap

The Digital Insights Platform.

A product analytics platform that automatically captures all user interactions, enabling retroactive analysis.

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Gainsight PX

The complete product experience platform.

Combines product analytics, user feedback, and in-app engagements for product-led companies.

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HubSpot

Grow Better with HubSpot.

A customer platform with all the software, education, and community you need to grow your business.

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Chameleon

The User Onboarding & Product Adoption Platform.

A platform for building contextual and personalized user onboarding, feature announcements, and in-product guidance without code.

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Clearbit

The B2B Marketing Intelligence Platform.

Provides data enrichment and activation tools to help B2B companies understand their customers, identify prospects, and personalize marketing and sales interactions.

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Gainsight

The Platform for Customer Success, Product, and Community.

Gainsight offers a suite of products to manage customer success, product experience, and community engagement.

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Clearbit

The B2B data activation platform.

Clearbit provides B2B data enrichment, intent signals, and website visitor identification to power GTM teams.

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HubSpot Sales Hub

Powerful sales software to help teams close more deals, deepen relationships, and manage their pipeline more effectively.

HubSpot Sales Hub is a comprehensive sales CRM that includes tools for email tracking, pipeline management, and sales automation.

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Gainsight PX

The Product Experience Platform for Product-Led Growth.

A product experience platform that combines product analytics, user engagement, and feedback.

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Gainsight PX

The Product Experience Platform for Customer Success.

Combines product analytics and user engagement tools to help product and customer success teams drive adoption, retention, and growth.

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Chameleon

The Deepest Product Adoption Platform.

A digital adoption platform for creating customizable product tours, surveys, and in-app guidance to drive user engagement.

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Gainsight PX

Drive Product-Led Growth with Product Experience Software.

A platform that combines product analytics, user engagement, and feedback to help drive product adoption and growth.

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Hotjar

Understand how users behave on your site, what they need, and how they feel, fast.

A product experience insights platform that provides heatmaps, session recordings, and user feedback tools.

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Productboard

The customer-centric product management platform.

A product management platform that helps teams understand what customers need, prioritize what to build next, and align everyone on the roadmap.

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Hotjar

Understand how users behave on your site, what they need, and how they feel, fast.

Provides behavior analytics tools like Heatmaps, Session Recordings, and Surveys to help businesses understand their website users.

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Hotjar

Understand how users behave on your site, what they need, and how they feel, fast.

Provides heatmaps, session recordings, and user feedback tools to understand user behavior.

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Zendesk

The best customer experiences are built with Zendesk.

A service-first CRM company that builds software designed to improve customer relationships.

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Heap

The Digital Insights Platform that lets you see and improve the complete customer journey.

A digital insights platform that provides analytics on user behavior across web and mobile.

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Heap

The Digital Insights Platform.

Automatically captures all user interactions, providing a complete dataset to analyze behavior retroactively without writing tracking code.

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Hotjar

Understand how users behave on your site, what they need, and how they feel, fast.

A product experience insights tool that provides heatmaps, session recordings, and user feedback.

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